Branding: How Poly Bags Can Explode Your Brand Awareness

Now more than ever organizations need to think outside the box (pun intended) and move past traditional advertising mediums to market their brand. No longer does the largest marketing budget guarantee success in sales or brand recognition. Instead innovative and daring companies are leveraging their creativity to use new mediums such as poly bags to explode their brand awareness. Only companies capable of embracing change, with the ability to look beyond traditional marketing, will hold their own in an increasingly competitive economy.

As a business leader focus should be on grabbing a prospects attention in a meaningful and compelling way. Custom branded packaging with poly bags is a worthwhile solution to pursue. It is an easily customizable branding medium that has yet to be fully adopted by many organizations. Even those with multimillion dollar budgets have yet to make the move to custom branded poly bags..

Lets review what custom branded packaging is, how it can help strengthen your brand, and what you should look for in a partner to help you along the way to using this innovative type of packaging.

What Are Custom Branded Poly Bags?

Custom branded packaging comes in many forms but for online retailers or any business interested in making a statement about their brand, they should strongly consider the advantages of custom printed and branded plastic envelopes or poly bags.

Using poly bags provides a new avenue to reach out and grab your prospect’s attention. Since poly bags are fully customizable you can go all out with a full photo quality image or something a little more intimate like your logo and contact information. You’re limited only by your creativity with this versatile packaging option.

Poly bags can be produced using a custom color or a standard white or clear film. They can be a stock size or cut to fit your specific needs. They can have a perforation for ease of use or no perforation for added security. Adhesives are standard and can be provided as a single strip for single use mailers or double strips to provide returnable shipping options. As you can see poly bags are a versatile option to better brand your business and products.

How Poly Bags Help Build Brand Awareness.

Custom branded packaging provides a low-cost alternative to traditional marketing avenues. It is yet one more extremely effective way to market your business and products beyond the normal means. After all, packaging is the last impression a customer will see after making a purchase so it should make a statement to promote your organization and brand.

Not only is custom branded packaging a novel way to market your brand. It broadens you advertising reach without a huge initiative and it won’t draw from your standard advertising budget.

Another great attribute of custom branded packaging is it helps you stand out from your competitors. Especially since many of them have not made the move to update their packaging yet. They still focus on the cost of custom poly bags over the value gained by using professional looking, brand centric packaging.

Although compared to traditional packaging such as plain or stock poly bags, custom branded packaging has a premium cost attached to production. Though it is still vastly less expensive than other means of advertising and brand marketing such as TV, radio, and print ads. Custom branded packaging will pay for itself many times over.

How To Implement A Custom Branded Packaging Initiative.

When implementing an initiative like this you’ll want to find a reliable designer and manufacturer who specializes in custom packaging. They should have a solid record in their industry and the capabilities to accommodate your needs.

You should make sure the manufacturer you work with has in-house expertise to help you not only design the specifications for your bag (size, thickness, adhesives, etc) but also have the capabilities to meet your delivery schedule. Whether your usage is budgeted at a few thousand or a few million, you’ll want to work with a partner that will help you make the most of your custom packaging.

In the end custom branded poly bags are a surefire way to not only explode your brand awareness, but also deliver a value added benefit to your customers by providing professional looking packaging they can look forward to receiving. Inexpensive compared to other advertising means, custom packaging will help set you apart from your competition.

Waldorf Education

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Commercial Real Estate – What is the Present Status?

U.S. Real estate markets are not so-healthy as they were for decades. First the residential property sector was plagued by the foreclosure crisis and is yet to recover from the devastation. Arising out of the foreclosure crisis, there were many cyclic reactions in the financial market. The cash-crunch spread fast to other areas of financial activities – like auto loans; credit card purchases; hotel room occupancy; business revenues in shopping malls; renting office complexes and so on. Commercial new construction projects were either put off or abandoned totally, aggravating unemployment problem etc.The commercial real estate market is inevitably inter-related with all the above businesses. As such the depletion in business revenues is reflected in foreclosure of commercial properties also. How? For example, if a big hotel losses heavily on revenue by the non-occupancy of its rooms, ultimately financial commitments, including the mortgage repayments get hard-hit. The situation of default in mortgage repayment, consecutively for months, eventually leads to foreclosure and distress sale of the commercial property concerned. Needless to mention a distress sale will bring the market value of the property deep down.Which branch of commercial properties is most affected? We have come across news reports about the commercial foreclosures – particularly in the hotel sector – the affected hotels of luxury located in the tourist industry hot-spots of Las Vegas in Nevada, Florida, and California etc.What is strikingly different in residential foreclosures and commercial foreclosures is – when a residential property is foreclosed, the amount in loss of money is about few thousands of dollars, whereas in a commercial foreclosure, the amount involved runs into millions of dollars.It is for this reason, the lending institutions extending financial supports for commercial property projects are dragging their feet in coming forward to extend new loans. In the situations of default and foreclosure also, they are not rushing into the decision of foreclosure of the property immediately, but consider all possible alternative outlets and compromises with the borrowers.Obviously, rather than individuals, mostly institutions and LLCs are involved in commercial foreclosures and in dire situations of foreclosures, they tend to select the insolvency route, to escape foreclosures.In this context, it is pertinent to take into consideration what the experts in the Industry say about the present status of commercial property sector and foreclosures. While the predictions about the future of commercial real estate vary from person to person, there is unanimity among them about the density of the problem of commercial foreclosures, presently.According to James Lockhart, vice chair of WL Ross & Co. New York, there are a lot of distressed commercial properties facing foreclosures with small commercial banks as of date. The problem institutions holding commercial properties in their business have increased to 775, whereas there were only 50 of them, just a few years back.The impact of commercial foreclosures has led to closing of financial institutions in huge numbers. Of a total of 8,000 U.S. banks dealing in commercial property finances, already 250 have been closed; 1300 banks have been advised by the regulators, to reduce concentration of Commercial Real Estate property loans; and many of them are expecting closure or taken by stronger competitors.However, in the Real Estate industry circles, it is reported that in a “Sentiment Survey” conducted among 100 senior real estate personnel by the Real Estate Round Table, during the second quarter of this year, 82% of the participants expressed satisfaction that the commercial real estate market is better than last year.
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