Home Brands Winning the Fight Over Big Brands

Christmas is a great time to catch up with family and friends that you hardly see. This year I ran into a friend of mine who works for a chemical manufacturer. The organisation he works for happens to specialise in anti-bacterial hand washes and sunscreen creams.

After exchanging our greetings I asked how work was and he told me that manufacturing was tough and would only be getting tougher. The weather was hot (it is Christmas and summer in Australia at the moment) and so I took out the sunscreen my wife had purchased from our local supermarket to apply on my children’s skin. He asked why we had purchased that particular brand and my wife explained that she recognised the brand and that the bottle looked easy to open and close. He then began to explain that the difference between the brand offered by the supermarket “Home Brand” and the brand we had purchased was probably perfume only, ie one had a different aroma added to it than the other. In terms of the protection offered, there was no difference. The company he worked for made several brands of sunscreen and they where all pretty much exactly the same, differentiated by packaging and therefore price.

He extended his comparison to the anti-bacterial hand cleanser that his company also makes. Our local supermarket stocks a few brands and we have gotten used to the smell of a particular brand that we now buy regularly. The formula used was very similar if not the same across each of the brands that they packaged on behalf of other companies.

With all of this information at hand it got me thinking. Of late the press had been hammering the big supermarkets about their drive to have customers purchase “home brand” products by essentially giving them priority positioning on shelves as well as undercutting the competition on price.

Can millions of dollars invested in a brand disappear literally over night if you learn that brand A and brand B are essentially the same? Are you likely to switch to a “home branded” product offered by a supermarket simply because it is 30% lower in price than the traditional market leader. Should we as consumers care if big brands are being driven out of the market by cheaper alternatives with the distribution power to undercut them?

The large supermarket chains of Coles and Woolworths dominate grocery shopping in Australia. IGA and a few independents offer some competition but the shear distribution of these large chains means they control what we eat and what brands we buy. Or do they?

The press is telling us that if we don’t want our grocery shelves dominated by “Home Brands” we should be voting with our wallets, driving the dollars back to the big brands. Yet the big brands make us pay 30% more for what is essentially the same product as the “Home Brand” simply because this is how they make lots of money.

Look at your own shopping experience. Would you travel out of your way to buy a particular branded product if the local grocery store didn’t stock or stopped stocking it? Would you continue to go out of your way even after a few months. If you are time poor, you like most others are more likely to pick the easier option, just buy what the store offers.

In Australia the Coles and Woolworths range of “Home Branded” products are taking between 25% and 30% of all grocery sales. This is likely to rise to over 30% as has been seen in other countries like the UK. With a young family, I purchase 9 litres of milk each week. That is three times three litre containers. The difference between buying the “Home Brand” and the market leader is over $1.50 per container, equating $4.50 per week. I personally prefer the taste of the market leader’s milk but until my kids can tell the difference and ask for it, I would rather save the $4.50 per week.

Therefore the market leading retail milk brand in Australia who has spent so much over the years convincing us that their flavour and milk is better is now forced to compete primarily on price. It is a big challenge for them and it will require them to begin to think in a different way so that they can begin to win customers like me back. As I mentioned I prefer their milk but when the economy is facing tough times, we all reign in our spending where we can and make compromises to get by.

A few years ago a similar marketing challenge was presented to Panadol the leading paracetamol brand (head ache relief). A low cost, no frills competitor come into the market saying that it offered the same formula as Panadol without the premium price. Their advertising in fact focused primarily on this point of difference. Same formula, 30% cheaper.

What Panadol did was evolve their product range, developing products that worked quicker “Rapid” and were more focused on specific pain relief (eg kids). They developed marketing campaigns focusing on the tie that many Australians had with the brand and how they used it for specific pain relief. They used some real customers and made their advertisements focus on “testimonial.”

To date it has worked and Panadol is once again selling well. Whilst the other brand is still around, it hasn’t been seen on TV for years.

A New Era Of Electric Vehicle Market In The Coming Years

The electric vehicle market collectively accounted for 1043k units in 2016 and is anticipated to incline to 285188K units by 2030. The governments of various countries are very focused on pushing up EV sales to reduce the pollution level and thereby the global warming. With manufacturers rolling out new models and charging infrastructure picking up speed. The market is anticipated to witness immense growth during the forecast period.
In the Report “Electric Vehicle Market: By Types (BEV, HEV, PHEV); By Modules (Body & Chassis, Powertrain, Infotainment, Safety & Security); By Geography (Americas, Europe, Asia Pacific, RoW) – Forecast (2018 to 2023)”, published by IndustryARC, the market will be driven by development and advanced batteries in the coming decades.Electrification is the most viable way to achieve clean and efficient transportation that is crucial to the sustainable development of the whole world. The present division of year says, the electric vehicle technology including hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and pure battery electric vehicles (BEVs) will dominate the clean vehicle market. Asia-Pacific Dominates with Major Growth in the Electric Vehicle Market Geographically, the Electric vehicle market is present in regions of North America, Europe, Asia-Pacific and rest of the world. The new plea of cars has increased by 70% from 2016. In 2016, over 550,000 vehicles were adopted globally which include both battery electric vehicle and plug-in hybrid vehicle. Research say China is expected to extend its industry leadership by making gains across all dimensions of the supply side EVs, including current projected production of EVs and their components. Overall, Germany and United States of America also perform well in the industry, with number of major changes in EV production. These countries saw slight fall of market, due to electric motor production because of China’s expansion. Sales Analysis Done in Full Report: The higher capacity batteries sales has increased. It is noticed that direct re-use is always cheaper than batteries under similar productivity environment. The PHEV is mapping towards sale and expected to come up with best price deal. The pricing concept gives you an idea about the estimation price of the present market, as the advancement in electric motor transmission batteries are under major development. The expansion and product launch will elucidate establishment cost and electric automobiles to sustain for longer period of time. Selected Type and Application Analysis Done in the Full Report: The uptake of EVs is the result of several factors, including strong technological progress, cost reductions and policy support, including purchase incentives, driving and parking access advantages, and increased public charging infrastructure availability. The BEVs dominated the sales over the hybrid cars in most countries until 2015. But, the plug-in vehicle (PHEV) sales have grown rapidly in the past two years and as of now the PHEVs market is nearly equal to BEV sales worldwide. PHEVs have a considerable range of advantages due to its ongoing battery performance improvements and making feasible in cost reduction driving to achieve maximum share in the marketplace. Excerpts on Market Growth Factors After the diesel emission scandal, in the city of California,$44 million investment was made by Electrify America to bring hundreds of electric vehicles to the city. The project includes 260 electric vehicles. The vehicles can locate nearby cars with an app and drive them anywhere within a 13 square mile radius. The vehicles will be available in early 2019.
ISRO announced to start its major project on lithium-ion cell technology to bring the adoption of non-exclusive basis for usage in automobiles. This initiative will accelerate the development of indigenous electric vehicle industry.
The growing adoption of electric cars is creating new opportunity for Volkswagen. It says that quantum computing technology could help to build customized batteries, with a chemical blueprint that will speed up development and production of electric vehicles batteries. This will build a specialized and customized car battery for future green cars.To access / purchase the full report browse the link belowhttps://industryarc.com/pdfdownload.php?id=18508 Key players of the Electric Vehicle Market At present, progress is the key strategy that drives the market, accounting for around 44% of total strategies adopted by key players. The major players profiled in this report include Tesla, BMW Group, Nissan Motor Corporation, Toyota Motor Corporation, Volkswagen AG, General Motors, Dailmer AG, and Energica Motor Company S.P.A. These are the leading market players focusing to expand their business operations in emerging countries. Among all the continents APAC is the emerging region where investors are more focusing on to introduce innovative solutions. Some of the well footholds EVs Cars in the present market are Tesla Model S, Nissan Leaf, BMW i3, Mitsubishi iMiEV, Ford Focus EV; these are BEV available models. BMW i3 REX, BMW i8, Cadillac ELR, Ford Fusion Energi, Ford Cmax Energi, Toyota Prius Plugin and others are the PHEV available type models. Audi Q5 Hybris, Acura ILX hybrid, Cadillac escalade Hybris, BMW Active Hybrid 3 and other are HEV available type models.Browse full report:
https://industryarc.com/Report/18508/electric-vehicle-market-research-report-analysis.html What can you expect from the report?
The Electric Vehicle Market Report is prepared with the main agenda to cover the following 20 points:1. Market Size by Product Categories & Application 11. Demand Analysis (Revenue & Volume)
2. Market trends & Relevant Market Data 12. Country level Analysis
3. Manufacturer Landscape 13. Competitor Analysis
4. Distributor Landscape 14. Market Shares Analysis
5. Pricing Analysis 15. Value Chain Analysis
6. Top 10 End user Analysis 16. Supply Chain Analysis
7. Product Benchmarking 17. Strategic Analysis
8. Product Developments 18. Current & Future Market Landscape Analysis
9. Mergers & Acquisition Analysis 19. Opportunity Analysis
10. Patent Analysis 20. Revenue and Volume AnalysisAny other custom requirements can be discussed with our team, drop an e-mail to discuss more about our consulting services.To request for a proposal, provide your details in the below link:Media Contact:
Mr. Venkat Reddy
Sales Manager
Email 1: [email protected]
Contact Sales: +1-614-588-8538 (Ext-101)

Where to Shop on Sanibel Island

If your favorite hobby is shopping, you won’t be disappointed while shopping on Sanibel Island. There are many shops tucked away all over the island. The stores feature gifts, t-shirts and souvenirs or you can go upscale with designer fashions and jewelry. Sanibel has a little bit of everything for every taste and style.

One of my favorite places to shop is the Seahorse Shopping Plaza on Periwinkle Way. There are two stores that are quite special and fun to shop or browse. One store is the Sporty Seahorse, which has gift items and a large clothing area for men and women. If you are looking for great beach sandals or summer shoes you will not be disappointed. The other shop is Tuttle’s. It’s a small shop but fun, featuring jewelry, unique gifts and t-shirts. The owner has been living on Sanibel Island for over 37 years and is a lot of fun to speak with while shopping in his store.

The Tahitian Gardens is another shopping complex located on Periwinkle Place. There are many unique shops to visit while walking undercover from shop to shop. There are
two restaurants in this complex which allows for the convenience of shopping and eating!

You can’t go to Sanibel Island without visiting Jerry’s. There is a tropical garden on the first level of this complex with exotic birds in large cages. Quite a site to see! There is a grocery store but also many retail shops. Jerry’s is a great place to do your grocery shopping and find a gift to take home, t-shirts or other items for the beach.

One of my favorite places to “bum” is Winds on Periwinkle Way. The shop has a huge selection of beach towels, t-shirts, custom t-shirts, beach shoes, umbrellas and gift items. It is a great place to spend time before or after eating dinner.

The largest shopping plaza on Sanibel Island is Periwinkle Place. There is a large parking area and multiple restaurants to get a meal or snack while shopping. Periwinkle Place is located on Periwinkle Way. It has covered walkways (which is great if the weather is not cooperating!) throughout the entire shopping area. It has a park-like environment which is very pleasant. The shops are numerous and you can find just about anything here. There are many upscale gift and clothing stores. Plus, I have found quite a few great t-shirts here too!

The newest place to shop and browse on the island is Mango Bay, which is also on Periwinkle. It features an extensive selection of beach wear, shoes, sunglasses and gift items. It’s a fun and open store to shop and walk around. They have a large children’s section too, including clothing and toys.

You will not be disappointed shopping on Sanibel Island. Just stay on Periwinkle Way and discover all the unique shops and stores that Sanibel has to offer!