Branding: How Poly Bags Can Explode Your Brand Awareness

Now more than ever organizations need to think outside the box (pun intended) and move past traditional advertising mediums to market their brand. No longer does the largest marketing budget guarantee success in sales or brand recognition. Instead innovative and daring companies are leveraging their creativity to use new mediums such as poly bags to explode their brand awareness. Only companies capable of embracing change, with the ability to look beyond traditional marketing, will hold their own in an increasingly competitive economy.

As a business leader focus should be on grabbing a prospects attention in a meaningful and compelling way. Custom branded packaging with poly bags is a worthwhile solution to pursue. It is an easily customizable branding medium that has yet to be fully adopted by many organizations. Even those with multimillion dollar budgets have yet to make the move to custom branded poly bags..

Lets review what custom branded packaging is, how it can help strengthen your brand, and what you should look for in a partner to help you along the way to using this innovative type of packaging.

What Are Custom Branded Poly Bags?

Custom branded packaging comes in many forms but for online retailers or any business interested in making a statement about their brand, they should strongly consider the advantages of custom printed and branded plastic envelopes or poly bags.

Using poly bags provides a new avenue to reach out and grab your prospect’s attention. Since poly bags are fully customizable you can go all out with a full photo quality image or something a little more intimate like your logo and contact information. You’re limited only by your creativity with this versatile packaging option.

Poly bags can be produced using a custom color or a standard white or clear film. They can be a stock size or cut to fit your specific needs. They can have a perforation for ease of use or no perforation for added security. Adhesives are standard and can be provided as a single strip for single use mailers or double strips to provide returnable shipping options. As you can see poly bags are a versatile option to better brand your business and products.

How Poly Bags Help Build Brand Awareness.

Custom branded packaging provides a low-cost alternative to traditional marketing avenues. It is yet one more extremely effective way to market your business and products beyond the normal means. After all, packaging is the last impression a customer will see after making a purchase so it should make a statement to promote your organization and brand.

Not only is custom branded packaging a novel way to market your brand. It broadens you advertising reach without a huge initiative and it won’t draw from your standard advertising budget.

Another great attribute of custom branded packaging is it helps you stand out from your competitors. Especially since many of them have not made the move to update their packaging yet. They still focus on the cost of custom poly bags over the value gained by using professional looking, brand centric packaging.

Although compared to traditional packaging such as plain or stock poly bags, custom branded packaging has a premium cost attached to production. Though it is still vastly less expensive than other means of advertising and brand marketing such as TV, radio, and print ads. Custom branded packaging will pay for itself many times over.

How To Implement A Custom Branded Packaging Initiative.

When implementing an initiative like this you’ll want to find a reliable designer and manufacturer who specializes in custom packaging. They should have a solid record in their industry and the capabilities to accommodate your needs.

You should make sure the manufacturer you work with has in-house expertise to help you not only design the specifications for your bag (size, thickness, adhesives, etc) but also have the capabilities to meet your delivery schedule. Whether your usage is budgeted at a few thousand or a few million, you’ll want to work with a partner that will help you make the most of your custom packaging.

In the end custom branded poly bags are a surefire way to not only explode your brand awareness, but also deliver a value added benefit to your customers by providing professional looking packaging they can look forward to receiving. Inexpensive compared to other advertising means, custom packaging will help set you apart from your competition.

Business Growth Secret Revealed – Using a Marketing Calendar

Using a marketing calendar
Many business owners may not necessarily be doing their marketing planning this way or may choose to be doing this in a similar way. Either way, using a marketing calendar can be hugely successful strategy to grow your business through effective marketing.What is a marketing calendar?
A marketing calendar is a way to organize your marketing activity to specific dates or deadlines relevant to the target markets of your business;For example a florist could target mother’s day marketing and promotion. It may be a more general month target of for instance targeting Christmas shoppers in November. It can also be used to schedule information or promotion to clients who have been engaged to services for a specific period, such as an insurance company may wish to do certain marketing activities prior to renewal dates for instance.A marketing calendar can be a way of aiming at different key target markets throughout the year and aligning all the marketing efforts for greater impact in gaining your target markets.You may also notice trends at certain times of the year, which you may choose to attempt to exploit more fully in your marketing calendar planning. For instance a financial planner may see a spike in new year resolutions leading to more interest in wealth creation early in the new year.How to do a marketing calendar?
Your marketing calendar is a working document you can revise and update throughout the plan year. A marketing calendar should be simple. I recommend a simple spreadsheet matrix with months or dates with your key target market type described along with the key marketing efforts directed at that target market.Go back and review your target markets.
A good business should know exactly who or what kind of client or customers it would like. Remind yourself the types of target markets that you may be winning more, make more money from, have more competitive strengths in, more specialized in or even just downright enjoy more. The key is don’t be too broad or have too many. The more specific your target market is, the easier your marketing becomes and chance of marketing success.Review all of your marketing activity
If you haven’t already done so, go on and write down all your marketing efforts in detail and check on just how effective each marketing tool is for you. To state the obvious you should then consider putting more focus on the ones that work and eliminating the ones that don’t work. You could also try to match certain ones to the different target markets.Some examples of your marketing efforts maybe be:
• Signage• Social media• Websites• Referral partners• Business networking• Paid online marketing• Asking for referrals• Web blogging or SEO• newslettersWhat if this doesn’t apply to your type of business?
Perhaps your business is not at all dependent on the date or time of the year. If so, consider just having after care schedules to perhaps ask for referrals or cross sell you at a certain point after a sale.Where do I find the time to do this?Well often business owners do not get out of the business long enough to develop some systems to improve their businesses. If this is the case they are unlikely to get different results.So they need to look at ways to free up their time to devote in this area. This can be achieved by delegating or training staff to be more capable and giving the business owner more time to develop their business.Otherwise they may simply outsource their marketing and grow their business that way.Some other examples
• One business owner says he arranges a highly discounted sale of stock or wrongly sized materials. As well as clearing out stock, staying tidy, it brought in new people into his showroom and lead to sale of his real product too.• Use a regular say monthly newsletter of useful information or stock listing to your customer list. It will be a great way to keep you in mind of the customers. You may also be inviting them to buy or use your services at the perfect time they may be considering that very purchase at that time.• Curiously at times of elections spending can slump in economies. So you could factor this into your marketing calendar too.Here are some reasons why a marketing calendar will help your business grow
1. having a plan gets you to a destination. You will be efficient in knowing what to do at certain times of the year and can repeat these year in year out.2. Focusing on less gets you a better result. Improving your efficiency from your marketing tools will get you better results.3. More clients and customers come with more marketing activity. Thinking in this way and implementing a system to gain new clients will be effective in improving your sales.4. Improve your branding and reputation. Honestly, being consistent and having good marketing activity will make you appear to be an even more successful business therefore attracting more clients and customers.5. Become more productive. By working on your business you will learn how to outsource and delegate. This will also get your more profit or results with your time.6. Making more success in your business always improves your personal life balance. So having more profits may in turn means more holidays or more staff to help you better enjoy your non working life.

Create An Online Brand: Learn The Way To Build Your Online Brand Effectively

Learning tips on how to build your online brand and social media branding requires plenty of thought. Are you ready to recreate yourself or do you simply just want put it all together to produce a particularly effective online brand image?

When you reach adulthood, you’ve figured out who you will be in terms of character, values, personality and morals, but have you given much thought to your personal brand as it relates to the corporate world? How about the way you are perceived on the internet? What’s your online company brand stating about you? Consistency is definitely essential here. I will go into some detail about applying the consistency and how to put the pieces of the puzzle together.

Build Consistency When You Build Your Online Brand: Social Branding.

The very last thing that you want to do that would be entirely counter to creating your online brand would be to continue replacing your online brand. Having a tag line, mission and purpose is truly important. Be certain to communicate this text in all of your communications. For instance, you want to have the identical verbiage about yourself in Facebook as you do in your weblog. And don’t modify either without modifying the other. It is definitely not smart to continually alter your brand on a regular basis. You could tweak your brand in an attempt to enhance it over a period of years but preserve it the same. Now I’ve observed really winning re-launches do fairly well, but typically after the brand had an online presence and following to start with. This is a marketing approach that may boost your customer base significantly, however it is a technique that must be done properly, but that is getting off the topic and I will save that for another post.

Listed below are a few points to stick to on how you can build your online brand or social branding:

Username – Create your on-line brand with your username profiles. I recommend that you choose to use the same username with all of your online profiles as much as possible. As an illustration, I’m known online as Sharon Prosperity in over 100 sites. Consider all of the social media networks, article listing sites, blog networks, Facebook, twitter, and Skype. There are many more, but you get the idea. This is also known as social media branding.

E-mail Signatures – You may very easily develop your on-line brand simply using a good catchy Electronic mail signature that tells the world what you are all about.

Pictures – I imagine people are surprised by this one. You can build your on-line brand with pictures. If you have a company logo you’d naturally use that, but don’t discount the power of your own persona. If you have been following me then you know that I use the exact same picture in as many places (Web 2.0, other blogs, Facebook, Twitter, forums, etc.) as I can. This goes a long way to develop trust and consistency in the eyes of your audience. Your social media branding is personalized with images of you as part of your networking sites.

Design – This would be what your colors, fonts and theme look like. Again, maintaining your fonts and colors as consistent as possible is how you’ll be identified online.

Real – This is something that I have caught a handful of others on. Although it’s obvious that a person would act in a different way (e.g. not as professional in a personal relationship) it’s unfortunate that some people believe that they have to be fake. Their online brand is that of another person who’s rather different from their true self. It’s a matter of being authentic which will ultimately convert leads into sales. You have been perceived as someone who is adding value rather than somebody who has their own interests at heart.

Many people have a knack for this creative image creation and some don’t. So, if you find yourself feeling frustrated with being the non-creative type then understand that you’ll find tools out there which help with building your on-line brand. If it’s all about moving up the corporate ladder, getting out of college and seeking to get that first job or starting your own traditional or web based business, realizing resources like this exist is a life saver!

Now that you have an idea of the way you would like to construct your image, the final tip is actually very easy, but does definitely take a little time on your part, but will pay off as you construct your online brand.

Develop your online brand and social branding with networking…networking…networking.

You have to get the word out about who you are and what you offer as part of your online brand. I’m reminded of one of my first traditional companies. I didn’t want to start out advertising and marketing through the newspapers or yellow pages until I obtained the company logo, business cards, or tag line ready to rock and roll. It would seem un-businesslike to hit the net with the idea you will be in business without getting everything in place, but people do it every day. So many people have the wrong concept about a web-based business. An on-line business is a real business and it has to be treated as such. When you eventually have your image or online brand put together, get out and promote and form relationships with people. Allow your on-line brand speak for you and watch your business increase.