Create An Online Brand: Learn The Way To Build Your Online Brand Effectively

Learning tips on how to build your online brand and social media branding requires plenty of thought. Are you ready to recreate yourself or do you simply just want put it all together to produce a particularly effective online brand image?

When you reach adulthood, you’ve figured out who you will be in terms of character, values, personality and morals, but have you given much thought to your personal brand as it relates to the corporate world? How about the way you are perceived on the internet? What’s your online company brand stating about you? Consistency is definitely essential here. I will go into some detail about applying the consistency and how to put the pieces of the puzzle together.

Build Consistency When You Build Your Online Brand: Social Branding.

The very last thing that you want to do that would be entirely counter to creating your online brand would be to continue replacing your online brand. Having a tag line, mission and purpose is truly important. Be certain to communicate this text in all of your communications. For instance, you want to have the identical verbiage about yourself in Facebook as you do in your weblog. And don’t modify either without modifying the other. It is definitely not smart to continually alter your brand on a regular basis. You could tweak your brand in an attempt to enhance it over a period of years but preserve it the same. Now I’ve observed really winning re-launches do fairly well, but typically after the brand had an online presence and following to start with. This is a marketing approach that may boost your customer base significantly, however it is a technique that must be done properly, but that is getting off the topic and I will save that for another post.

Listed below are a few points to stick to on how you can build your online brand or social branding:

Username – Create your on-line brand with your username profiles. I recommend that you choose to use the same username with all of your online profiles as much as possible. As an illustration, I’m known online as Sharon Prosperity in over 100 sites. Consider all of the social media networks, article listing sites, blog networks, Facebook, twitter, and Skype. There are many more, but you get the idea. This is also known as social media branding.

E-mail Signatures – You may very easily develop your on-line brand simply using a good catchy Electronic mail signature that tells the world what you are all about.

Pictures – I imagine people are surprised by this one. You can build your on-line brand with pictures. If you have a company logo you’d naturally use that, but don’t discount the power of your own persona. If you have been following me then you know that I use the exact same picture in as many places (Web 2.0, other blogs, Facebook, Twitter, forums, etc.) as I can. This goes a long way to develop trust and consistency in the eyes of your audience. Your social media branding is personalized with images of you as part of your networking sites.

Design – This would be what your colors, fonts and theme look like. Again, maintaining your fonts and colors as consistent as possible is how you’ll be identified online.

Real – This is something that I have caught a handful of others on. Although it’s obvious that a person would act in a different way (e.g. not as professional in a personal relationship) it’s unfortunate that some people believe that they have to be fake. Their online brand is that of another person who’s rather different from their true self. It’s a matter of being authentic which will ultimately convert leads into sales. You have been perceived as someone who is adding value rather than somebody who has their own interests at heart.

Many people have a knack for this creative image creation and some don’t. So, if you find yourself feeling frustrated with being the non-creative type then understand that you’ll find tools out there which help with building your on-line brand. If it’s all about moving up the corporate ladder, getting out of college and seeking to get that first job or starting your own traditional or web based business, realizing resources like this exist is a life saver!

Now that you have an idea of the way you would like to construct your image, the final tip is actually very easy, but does definitely take a little time on your part, but will pay off as you construct your online brand.

Develop your online brand and social branding with networking…networking…networking.

You have to get the word out about who you are and what you offer as part of your online brand. I’m reminded of one of my first traditional companies. I didn’t want to start out advertising and marketing through the newspapers or yellow pages until I obtained the company logo, business cards, or tag line ready to rock and roll. It would seem un-businesslike to hit the net with the idea you will be in business without getting everything in place, but people do it every day. So many people have the wrong concept about a web-based business. An on-line business is a real business and it has to be treated as such. When you eventually have your image or online brand put together, get out and promote and form relationships with people. Allow your on-line brand speak for you and watch your business increase.

Commercial Real Estate – What is the Present Status?

U.S. Real estate markets are not so-healthy as they were for decades. First the residential property sector was plagued by the foreclosure crisis and is yet to recover from the devastation. Arising out of the foreclosure crisis, there were many cyclic reactions in the financial market. The cash-crunch spread fast to other areas of financial activities – like auto loans; credit card purchases; hotel room occupancy; business revenues in shopping malls; renting office complexes and so on. Commercial new construction projects were either put off or abandoned totally, aggravating unemployment problem etc.The commercial real estate market is inevitably inter-related with all the above businesses. As such the depletion in business revenues is reflected in foreclosure of commercial properties also. How? For example, if a big hotel losses heavily on revenue by the non-occupancy of its rooms, ultimately financial commitments, including the mortgage repayments get hard-hit. The situation of default in mortgage repayment, consecutively for months, eventually leads to foreclosure and distress sale of the commercial property concerned. Needless to mention a distress sale will bring the market value of the property deep down.Which branch of commercial properties is most affected? We have come across news reports about the commercial foreclosures – particularly in the hotel sector – the affected hotels of luxury located in the tourist industry hot-spots of Las Vegas in Nevada, Florida, and California etc.What is strikingly different in residential foreclosures and commercial foreclosures is – when a residential property is foreclosed, the amount in loss of money is about few thousands of dollars, whereas in a commercial foreclosure, the amount involved runs into millions of dollars.It is for this reason, the lending institutions extending financial supports for commercial property projects are dragging their feet in coming forward to extend new loans. In the situations of default and foreclosure also, they are not rushing into the decision of foreclosure of the property immediately, but consider all possible alternative outlets and compromises with the borrowers.Obviously, rather than individuals, mostly institutions and LLCs are involved in commercial foreclosures and in dire situations of foreclosures, they tend to select the insolvency route, to escape foreclosures.In this context, it is pertinent to take into consideration what the experts in the Industry say about the present status of commercial property sector and foreclosures. While the predictions about the future of commercial real estate vary from person to person, there is unanimity among them about the density of the problem of commercial foreclosures, presently.According to James Lockhart, vice chair of WL Ross & Co. New York, there are a lot of distressed commercial properties facing foreclosures with small commercial banks as of date. The problem institutions holding commercial properties in their business have increased to 775, whereas there were only 50 of them, just a few years back.The impact of commercial foreclosures has led to closing of financial institutions in huge numbers. Of a total of 8,000 U.S. banks dealing in commercial property finances, already 250 have been closed; 1300 banks have been advised by the regulators, to reduce concentration of Commercial Real Estate property loans; and many of them are expecting closure or taken by stronger competitors.However, in the Real Estate industry circles, it is reported that in a “Sentiment Survey” conducted among 100 senior real estate personnel by the Real Estate Round Table, during the second quarter of this year, 82% of the participants expressed satisfaction that the commercial real estate market is better than last year.
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Why Risk Poor Precision Metal Stamping Quality? Automotive Industry Averts Risk With APQP

Precision metal stampings are a critical component of so many products. Automotive components, medical devices, electronic parts – all contain metal stampings. For the part or the device to function properly, the stamping needs to be free of defects and of perfect quality.We continue our metal stamping quality article series with a discussion on APQP.Automotive industry refuses to take chances with precision metal stamping quality.Poor quality is not an option with the automotive industry. That’s why the ‘Big Three’ (Ford, GM, and Chrysler) created Advanced Product Quality Planning, better known as APQP.So what is APQP? Technically, “it’s a guide in the development process and also a standard way to share results between suppliers and automotive companies.” More simply put, it’s a way of making sure the automotive companies are involved in every step of the development and launch process with their suppliers – to ensure nothing goes wrong. Why? Ultimately, to ensure the ‘Big Three’s’ customers are satisfied with their automobiles.APQP is typically deployed in 5 concurrent and collaborative phases:Plan and Define Program
Product Design and Development
Process Design and Development
Product and Process Validation
Launch, Feedback, Assessment, and Corrective ActionSome of the questions that can be addressed through the APQP process are:Can the product/process be error proofed?
Can the product/process achieve a higher level of capability through tolerance design and/or process variation reduction?
What controls must be developed to ensure that defects cannot reach a customer?The APQP process actually monitors 23 topics before production is even started. Topics like design robustness, design testing, quality inspection standards, product packaging, and more.Metal stamping companies need to be prepared.There are a lot of suppliers wanting automotive business. Automotive manufacturers and the companies that represent them can demand that their suppliers abide by APQP processes.And that requirement certainly applies to metal stamping companies as well. Automotive suppliers need to ensure the metal stamping companies they do business with are committed to APQP and should insist they:Establish and continually monitor company-wide APQP processes
Utilize APQP tools such as Failure Mode Effect Analysis (FMEA) to ensure quality
Utilize advanced technology to verify stamping quality, thicknesses, and dimensions (sensors and gauges)
Implement sophisticated quality control plans and tools to ensure consistency and zero defect parts (i.e. Statistical Process Control (SPC)
Adhere to the Production Part Approval Process (PPAP)With these controls in place, metal stamping companies can do their part to ensure the automotive manufacturers achieve their ultimate goal of customer satisfaction.Want to know more about APQP?For comprehensive details on the APQP process, refer to the AIAG APQP Manual available through AIAG (Automotive Industry Action Group).