Home Brands Winning the Fight Over Big Brands

Christmas is a great time to catch up with family and friends that you hardly see. This year I ran into a friend of mine who works for a chemical manufacturer. The organisation he works for happens to specialise in anti-bacterial hand washes and sunscreen creams.

After exchanging our greetings I asked how work was and he told me that manufacturing was tough and would only be getting tougher. The weather was hot (it is Christmas and summer in Australia at the moment) and so I took out the sunscreen my wife had purchased from our local supermarket to apply on my children’s skin. He asked why we had purchased that particular brand and my wife explained that she recognised the brand and that the bottle looked easy to open and close. He then began to explain that the difference between the brand offered by the supermarket “Home Brand” and the brand we had purchased was probably perfume only, ie one had a different aroma added to it than the other. In terms of the protection offered, there was no difference. The company he worked for made several brands of sunscreen and they where all pretty much exactly the same, differentiated by packaging and therefore price.

He extended his comparison to the anti-bacterial hand cleanser that his company also makes. Our local supermarket stocks a few brands and we have gotten used to the smell of a particular brand that we now buy regularly. The formula used was very similar if not the same across each of the brands that they packaged on behalf of other companies.

With all of this information at hand it got me thinking. Of late the press had been hammering the big supermarkets about their drive to have customers purchase “home brand” products by essentially giving them priority positioning on shelves as well as undercutting the competition on price.

Can millions of dollars invested in a brand disappear literally over night if you learn that brand A and brand B are essentially the same? Are you likely to switch to a “home branded” product offered by a supermarket simply because it is 30% lower in price than the traditional market leader. Should we as consumers care if big brands are being driven out of the market by cheaper alternatives with the distribution power to undercut them?

The large supermarket chains of Coles and Woolworths dominate grocery shopping in Australia. IGA and a few independents offer some competition but the shear distribution of these large chains means they control what we eat and what brands we buy. Or do they?

The press is telling us that if we don’t want our grocery shelves dominated by “Home Brands” we should be voting with our wallets, driving the dollars back to the big brands. Yet the big brands make us pay 30% more for what is essentially the same product as the “Home Brand” simply because this is how they make lots of money.

Look at your own shopping experience. Would you travel out of your way to buy a particular branded product if the local grocery store didn’t stock or stopped stocking it? Would you continue to go out of your way even after a few months. If you are time poor, you like most others are more likely to pick the easier option, just buy what the store offers.

In Australia the Coles and Woolworths range of “Home Branded” products are taking between 25% and 30% of all grocery sales. This is likely to rise to over 30% as has been seen in other countries like the UK. With a young family, I purchase 9 litres of milk each week. That is three times three litre containers. The difference between buying the “Home Brand” and the market leader is over $1.50 per container, equating $4.50 per week. I personally prefer the taste of the market leader’s milk but until my kids can tell the difference and ask for it, I would rather save the $4.50 per week.

Therefore the market leading retail milk brand in Australia who has spent so much over the years convincing us that their flavour and milk is better is now forced to compete primarily on price. It is a big challenge for them and it will require them to begin to think in a different way so that they can begin to win customers like me back. As I mentioned I prefer their milk but when the economy is facing tough times, we all reign in our spending where we can and make compromises to get by.

A few years ago a similar marketing challenge was presented to Panadol the leading paracetamol brand (head ache relief). A low cost, no frills competitor come into the market saying that it offered the same formula as Panadol without the premium price. Their advertising in fact focused primarily on this point of difference. Same formula, 30% cheaper.

What Panadol did was evolve their product range, developing products that worked quicker “Rapid” and were more focused on specific pain relief (eg kids). They developed marketing campaigns focusing on the tie that many Australians had with the brand and how they used it for specific pain relief. They used some real customers and made their advertisements focus on “testimonial.”

To date it has worked and Panadol is once again selling well. Whilst the other brand is still around, it hasn’t been seen on TV for years.

Top 10 Travel Fitness Tips – Part 1

I recently read two articles about travel fitness. One said that while you’re traveling, you should keep up with 50% of your normal training and the other said you should keep up with only one-third. Both were written by well known fitness professionals and both said that you should NOT expect to keep up your regular exercise program while you are traveling. That struck me as kind of “lame” and I said to myself, “Why the heck not? Why do people have such low standards and demand so little of themselves? Why do they let themselves off the hook and scale back?”

Sometimes, of course, traveling is purely for a vacation – including a vacation from training. Occasional time off from intense training is beneficial and necessary to let your body recover and rejuvenate completely from chronic training stress, just as time off from the office is needed to disengage your mind for a while. It’s also true that it really doesn’t take much to maintain fitness once it is developed, and an abbreviated, but still effective, workout routine could certainly be used, if you choose, when you’re on the road.

However, you still have healthy eating to think about and just because you’re traveling doesn’t mean you can’t follow your regular exercise regimen. Why settle? If you want to continue to improve your physique while on the road, you can! Here are 10 ways that I did it on my last extended business trip that you may find helpful as well. It begins with a simple decision.

1. Decide to improve while you’re traveling and to come home in better shape than when you left

Nearly every time I travel (the exception being if it’s a complete rest and relaxation vacation), I set a goal to come home in better shape than when I left. The only reason most people usually come home with lower fitness and a few extra pounds than when they left is because they didn’t make a decision to do otherwise. In fact, many people hold a belief that it’s “impossible” to stay on their eating and exercise program while they are traveling! Why not get in better shape no matter where you are? The truth is, all it takes is a decision and some planning. I find it a fun and exhilarating challenge to improve myself no matter where I am in the world.

2. Write out your workout schedule in advance

There’s nothing like writing your goals down on paper to keep your mind focused and keep yourself motivated. In addition to writing out goals regularly, preferably every day, you should also commit your training schedule to paper and especially when you are traveling. Write down the days, the time of the day and the exact workout you plan to do and you will be amazed at how easy you will find it is to get to the gym and have great workouts.

3. Get a hotel with a kitchen

The single most important part of my travel arrangements was to book a hotel with a kitchen. For me, not having a kitchen is not an option. If you don’t have kitchen, you will be much more likely to skip meals, it’s very difficult to eat 5 or 6 times a day (as required by any good fat burning or muscle building nutrition program), and you may end up at the mercy of restaurant, hotel or convenience store food. For my most recent trip, I stayed at Homestead Studio Suites, one of several national hotel chains in the USA which includes a full kitchen including a refrigerator, microwave, stove – the whole works. Exteneded Stay America and Marriot Residence Inn offer similar accommodations

On previous trips, if there wasn’t such a hotel with a kitchen in the vicinity, I searched the internet for apartments for short term rental. You may be surprised at the type of lodging you can find and often you will be pleased with price as compared to hotels. I once booked a luxury condo for 7 days and it ended up costing less than the hotel I was first considering, and the hotel didn’t even have a kitchen. Nothing beats a full kitchen, but you may also find that many hotels will provide you with a microwave and mini-refrigerator if you ask for them.

4. Go food shopping immediately after checking in

The FIRST thing I did after checking in was to make a beeline straight to the local grocery store. I took a shopping list with me because on past trips I found that I nearly always seemed to forget one or two small items if I didn’t have the written grocery list. Once you have a fully stocked refrigerator and kitchen, your meal planning and preparation is NO DIFFERENT than it is when you are home.

5. check the local restaurant locations and menus and commit in advance to making healthy choices when dining out

Since I had a kitchen at my disposal, the majority of my meals were just business as usual. I cooked them right in my hotel room and brought them along with me wherever I went. However, when traveling, it’s likely that you will probably be having quite a few restaurant meals.

I make it a habit to scope out the local restaurants in advance and even check their websites. Most have their menus online these days. I make a decision in advance whether it will be a regular meal or a “cheat meal.” If it’s a cheat meal, I enjoy whatever I want, but I always keep portion sizes in mind. For example, last time, I split a slice of cheesecake with a friend. Was I guilty? Heck no, it was my planned cheat day, I only ate half a slice and it was the first cheesecake I had in 12 months!

If you walk into a restaurant without having made a decision in advance whether you are staying on your regular meals or having a cheat meal, you are much more likely to have a “diet accident” and make a poor choice on impulse, especially if you’re influenced by non-healthy-eating companions (don’t under estimate the negative peer pressure factor). All it takes is one unplanned cheat meal and that can often lead to guilt. Then “all or none thinking” tends to set in and you may tell yourself, “Well, I blew it,” so the next meal and then the rest of the week tends to completely fall apart as well.

Gaining Recommendations For Combining Video Advertising Approaches

Video advertising is absolutely nothing more than making use of online video clips to market a business. By posting video clips on sites such as YouTube, or by yourself website, you can market your services and products. There are many various kinds of videos and means to use them, and the complying with ideas could help obtain you started.

Google search tales are a superb method to keep yourself off the camera while still making video marketing which is effective. You seek your websites and show the world where they can be discovered, that is referencing them and the things that they include, allowing individuals to learn the things that you have to do with.

Consider the things that others are preferring when they are looking for videos. A lot of people are searching for something entertaining along with informative. If you are describing how you can do something, use inflections as you chat and offer information that could not know. It is also beneficial to demonstrate how to do something while speaking.

Try submitting your videos to numerous video clip sites. YouTube is preferred and ought to be used, however don’t forget there are a number of video clip hosting websites out there. Websites like Meta Coffee shop, Vimeo, and Daily Movement could supply some selection to your initiative. You could add videos to your very own site, but don’t overdo because it could influence your page loading time.

Be confident throughout your video clip. Your clients are going to see you as an ambassador for the item meanings you ought to show complete self-confidence in its abilities and worth. Practice your presentation a few times to make certain you are creating the right experience and passion for your prospective clients.

After you have released your video, feature your web address in the video description. You will certainly likewise want to include many key words that explain your video clip in the summary. This will assist users locate your information and search engines properly rate your video clip. Your internet address could additionally be included in your video clip.

When writing a description of your video clip include your web address at the start of the description utilizing correct HTML. This will certainly allow customer to click the link and be immediately directed to your internet site. You need to also include a description using your primary and alternating key phrases for much better web page ranks.

If you’re selling an item, create a video which tells your clients the best ways to use the item. You can begin with opening the box, run through how you can place it with each other, and afterwards show them how they could use it. This will certainly make them cherish just how much you value your customers.

Always remember the songs! Making use of songs can help you boost the mood, provide a sense of suspense and even accentuate funny parts. If you’re bad with music options, ask family and friends to aid you out. Don’t play the songs as well loud and drown out the presenter, obviously.

When uploading advertising videos on YouTube, be sure to mild remarks. Negative remarks or strifes between customers could develop into a nasty scenario that damages the message you wish to send out. If you are as well active to stay up to date with individuals comments and you are obtaining a lot of spam or negative comments, you can basic disable the remarks and stop them completely.

Question a popular company person and share that video in your video marketing strategy initiative. This could not just help you construct your customer checklist, but can likewise assist the individual you interview construct their client listing. This kind of video advertising can aid set you apart as a market innovator.

See to it your video clip is quick and has a great deal of information in it. People have short focus online. Video clips under 5 minutes are perfect. It does not matter exactly how fantastic your content is if your customers grow bored or sidetracked.

See to it you are publishing videos on a routine, consistent basis. This needs that you place in the work and really post many video clips. Although your videos should not be dreadful quality, you should not fret so much regarding the high quality that you are ignoring to publish any kind of videos at all. You can not anticipate to have results in your video clip advertising and marketing campaign without a lot of videos.

If you are camera shy, or you do not feel like you would excel at video marketing strategy, look within your company for somebody that would be a great fit. They are generally the most friendly and have a natural enthusiasm that transmits around them. This is the person you wish to choose for your video advertising and marketing.

You ought to get to know your audience and discover exactly how most likely your clients will certainly be to subscribe to a video clip marketing strategy project. Video clip marketing will work most effectively if your viewers is most likely to share content on social networks or search for fast updates instead of reading through longer short articles.

Give beneficial information in video clip advertising and marketing video clips. Offer your consumers and potential consumers a reason to explore your business’s internet site and make a purchase. Your video clips provide you the possibility to show twitter user what you do. Videos that give consumers valuable info are those that are shared across lots of social-networking websites.

It is an excellent suggestion to keep subscribed to e-newsletters and online forums that will certainly assist you stay current with exactly what is trending. It’s easy to get caught up in what you’re doing and think you know sufficient when things are functioning. However, regulations and approaches are frequently transforming, so stay up to date.

Make your marketing video concise. People like to get the message soon or much less, particularly if you are undoubtedly promoting something. To guarantee you get the message to the viewers make it quick and enjoyable to make sure that you are by wasting your time or your customer’s time.

Now that you know some more regarding video marketing, you should start thinking of how you can integrate these concepts into your advertising and marketing technique. You could intend to merely make a couple of videos, or you might want to leap in headfirst. Whatever you decide, the pointers you have just reviewed will assist.