Why Project Time Management Is Your Defense Against Delay and Disruption

When the timely completion of a construction project or a project stage is at risk or has failed, the result is disruption or chaos, and this has been the subject of many lawsuits for many years. Delay and Disruption disputes are often centred on time issues. The CIOB has reported its findings that projects that suffer from disputes about delay also suffer from poor time control. So it would seem that good project time management would be an essential element of any construction programme.Project Time Management is too often neglectedThis is not often the case. Of the issues that commonly determine project success, cost, quality and time, time is the least understood and least often managed with the support of formal models, benchmarks or tools. Managing project timings seems to sit in the shadows of successful project management. Where, for example, Quantity Surveying is a specific and recognised discipline, with professional bodies that govern performance and advise on techniques, there are no such bodies for the time-related aspects. Time management is often viewed as simply a feature of the project management software. But if we don’t lend greater priority to managing time, then time-related issues, such as delays, will have a disproportionate impact when they go wrong.Put a strategy in place for managing time on projectsHaving a strategy in place for training and tools that improve project time management will bring immediate and long-term rewards; good time management in construction project management is key to minimising the risk of a delay and disruption claim. Managing time using tailored and developed time management software is a powerful weapon in the arsenal of any construction company’s best practices. It is a discipline that brings with it a trail of evidence and auditable records that can be used to stand up in any law case and minimises the risk of even getting that far in first place by encouraging best practice and mitigating risk.Pick the tool with Project Time Management capabilitiesThe effects of poor time management relate to every size of project, but the more complex a project the more disproportionate are the effects and impacts of time. So having the backup of strong project management information systems that can show how plans may have adapted throughout the course of a project to cope with deviations provides a strong defensive tool for when things go awry.Choosing the right project management solution is essential. The time management tools embedded in software for managing construction projects, regardless of complexity, are much more capable than the simplistic time management models which are designed to improve personal productivity. They are fundamental to the contractor’s productivity and the effective management of its entire supply chain. They are also necessary for the building of a strong reputation for good project time management, which is essential within an industry long suffering from delay and disruption issues, and will create a distinct competitive edge for the contractor.

Home Brands Winning the Fight Over Big Brands

Christmas is a great time to catch up with family and friends that you hardly see. This year I ran into a friend of mine who works for a chemical manufacturer. The organisation he works for happens to specialise in anti-bacterial hand washes and sunscreen creams.

After exchanging our greetings I asked how work was and he told me that manufacturing was tough and would only be getting tougher. The weather was hot (it is Christmas and summer in Australia at the moment) and so I took out the sunscreen my wife had purchased from our local supermarket to apply on my children’s skin. He asked why we had purchased that particular brand and my wife explained that she recognised the brand and that the bottle looked easy to open and close. He then began to explain that the difference between the brand offered by the supermarket “Home Brand” and the brand we had purchased was probably perfume only, ie one had a different aroma added to it than the other. In terms of the protection offered, there was no difference. The company he worked for made several brands of sunscreen and they where all pretty much exactly the same, differentiated by packaging and therefore price.

He extended his comparison to the anti-bacterial hand cleanser that his company also makes. Our local supermarket stocks a few brands and we have gotten used to the smell of a particular brand that we now buy regularly. The formula used was very similar if not the same across each of the brands that they packaged on behalf of other companies.

With all of this information at hand it got me thinking. Of late the press had been hammering the big supermarkets about their drive to have customers purchase “home brand” products by essentially giving them priority positioning on shelves as well as undercutting the competition on price.

Can millions of dollars invested in a brand disappear literally over night if you learn that brand A and brand B are essentially the same? Are you likely to switch to a “home branded” product offered by a supermarket simply because it is 30% lower in price than the traditional market leader. Should we as consumers care if big brands are being driven out of the market by cheaper alternatives with the distribution power to undercut them?

The large supermarket chains of Coles and Woolworths dominate grocery shopping in Australia. IGA and a few independents offer some competition but the shear distribution of these large chains means they control what we eat and what brands we buy. Or do they?

The press is telling us that if we don’t want our grocery shelves dominated by “Home Brands” we should be voting with our wallets, driving the dollars back to the big brands. Yet the big brands make us pay 30% more for what is essentially the same product as the “Home Brand” simply because this is how they make lots of money.

Look at your own shopping experience. Would you travel out of your way to buy a particular branded product if the local grocery store didn’t stock or stopped stocking it? Would you continue to go out of your way even after a few months. If you are time poor, you like most others are more likely to pick the easier option, just buy what the store offers.

In Australia the Coles and Woolworths range of “Home Branded” products are taking between 25% and 30% of all grocery sales. This is likely to rise to over 30% as has been seen in other countries like the UK. With a young family, I purchase 9 litres of milk each week. That is three times three litre containers. The difference between buying the “Home Brand” and the market leader is over $1.50 per container, equating $4.50 per week. I personally prefer the taste of the market leader’s milk but until my kids can tell the difference and ask for it, I would rather save the $4.50 per week.

Therefore the market leading retail milk brand in Australia who has spent so much over the years convincing us that their flavour and milk is better is now forced to compete primarily on price. It is a big challenge for them and it will require them to begin to think in a different way so that they can begin to win customers like me back. As I mentioned I prefer their milk but when the economy is facing tough times, we all reign in our spending where we can and make compromises to get by.

A few years ago a similar marketing challenge was presented to Panadol the leading paracetamol brand (head ache relief). A low cost, no frills competitor come into the market saying that it offered the same formula as Panadol without the premium price. Their advertising in fact focused primarily on this point of difference. Same formula, 30% cheaper.

What Panadol did was evolve their product range, developing products that worked quicker “Rapid” and were more focused on specific pain relief (eg kids). They developed marketing campaigns focusing on the tie that many Australians had with the brand and how they used it for specific pain relief. They used some real customers and made their advertisements focus on “testimonial.”

To date it has worked and Panadol is once again selling well. Whilst the other brand is still around, it hasn’t been seen on TV for years.

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