Create An Online Brand: Learn The Way To Build Your Online Brand Effectively

Learning tips on how to build your online brand and social media branding requires plenty of thought. Are you ready to recreate yourself or do you simply just want put it all together to produce a particularly effective online brand image?

When you reach adulthood, you’ve figured out who you will be in terms of character, values, personality and morals, but have you given much thought to your personal brand as it relates to the corporate world? How about the way you are perceived on the internet? What’s your online company brand stating about you? Consistency is definitely essential here. I will go into some detail about applying the consistency and how to put the pieces of the puzzle together.

Build Consistency When You Build Your Online Brand: Social Branding.

The very last thing that you want to do that would be entirely counter to creating your online brand would be to continue replacing your online brand. Having a tag line, mission and purpose is truly important. Be certain to communicate this text in all of your communications. For instance, you want to have the identical verbiage about yourself in Facebook as you do in your weblog. And don’t modify either without modifying the other. It is definitely not smart to continually alter your brand on a regular basis. You could tweak your brand in an attempt to enhance it over a period of years but preserve it the same. Now I’ve observed really winning re-launches do fairly well, but typically after the brand had an online presence and following to start with. This is a marketing approach that may boost your customer base significantly, however it is a technique that must be done properly, but that is getting off the topic and I will save that for another post.

Listed below are a few points to stick to on how you can build your online brand or social branding:

Username – Create your on-line brand with your username profiles. I recommend that you choose to use the same username with all of your online profiles as much as possible. As an illustration, I’m known online as Sharon Prosperity in over 100 sites. Consider all of the social media networks, article listing sites, blog networks, Facebook, twitter, and Skype. There are many more, but you get the idea. This is also known as social media branding.

E-mail Signatures – You may very easily develop your on-line brand simply using a good catchy Electronic mail signature that tells the world what you are all about.

Pictures – I imagine people are surprised by this one. You can build your on-line brand with pictures. If you have a company logo you’d naturally use that, but don’t discount the power of your own persona. If you have been following me then you know that I use the exact same picture in as many places (Web 2.0, other blogs, Facebook, Twitter, forums, etc.) as I can. This goes a long way to develop trust and consistency in the eyes of your audience. Your social media branding is personalized with images of you as part of your networking sites.

Design – This would be what your colors, fonts and theme look like. Again, maintaining your fonts and colors as consistent as possible is how you’ll be identified online.

Real – This is something that I have caught a handful of others on. Although it’s obvious that a person would act in a different way (e.g. not as professional in a personal relationship) it’s unfortunate that some people believe that they have to be fake. Their online brand is that of another person who’s rather different from their true self. It’s a matter of being authentic which will ultimately convert leads into sales. You have been perceived as someone who is adding value rather than somebody who has their own interests at heart.

Many people have a knack for this creative image creation and some don’t. So, if you find yourself feeling frustrated with being the non-creative type then understand that you’ll find tools out there which help with building your on-line brand. If it’s all about moving up the corporate ladder, getting out of college and seeking to get that first job or starting your own traditional or web based business, realizing resources like this exist is a life saver!

Now that you have an idea of the way you would like to construct your image, the final tip is actually very easy, but does definitely take a little time on your part, but will pay off as you construct your online brand.

Develop your online brand and social branding with networking…networking…networking.

You have to get the word out about who you are and what you offer as part of your online brand. I’m reminded of one of my first traditional companies. I didn’t want to start out advertising and marketing through the newspapers or yellow pages until I obtained the company logo, business cards, or tag line ready to rock and roll. It would seem un-businesslike to hit the net with the idea you will be in business without getting everything in place, but people do it every day. So many people have the wrong concept about a web-based business. An on-line business is a real business and it has to be treated as such. When you eventually have your image or online brand put together, get out and promote and form relationships with people. Allow your on-line brand speak for you and watch your business increase.

Writing for Children – Step-By-Step Through Educational Publishing

If you enjoy writing nonfiction and love to research topics in all sorts of different subject areas then educational publishing just might be right for you. Many educational publishers need writers. Surprisingly, though, these publishers generally don’t advertise that fact to writer’s magazines or market guides. So here’s how to get started in this active market.DEVELOP A FOCUSThere are basically two different areas of focus you can take in educational publishing. The first is on writing nonfiction (and some fiction, too) that will be used directly by children (sometimes with the help of a parent or teacher). This type of material includes reference books, early-readers, remedial readers, textbooks, educational games, workbooks, and even CDs.The second focus available in the educational market is creating and developing materials that will be used with children by parents, librarians, and teachers. These materials include everything from books of language arts activities designed to help teachers in the classroom, to books of bulletin board ideas and finger puppet patterns.It doesn’t really matter which focus you choose. There are dozens of opportunities available for writers who want to develop educational materials directly for kids, as well as opportunities for those writers who wish to develop materials for teachers and parents to use with kids.ASSESS YOUR SKILLS AND BACKGROUNDTo develop a focus in educational publishing you will need to assess your skills and background. If you have experience as a preschool or elementary school teacher or librarian, for example, there are many educational publishers who might like to work with you.Do you speak fluent Spanish, in addition to English? Then you might be able to freelance for educational publishers that produce books for children who are learning English as a second language.Even if you don’t speak Spanish (or any other foreign language for that matter) and you’ve never been a librarian or a teacher, you can still break into children’s educational publishing. Many publishers don’t require authors to have a background in education. They simply want good writers who know how to thoroughly research a topic and write about it in a way that children will find interesting and easy to understand. An excellent way to test your researching skills will be to research different educational publishers. Find out which ones do hire writers without teaching experience, and which ones do hire writers to develop projects they create in house (more about this later).DEVELOP YOUR RESUME OR BIOOnce you develop a focus for the type of educational materials you want to create, you will need to let publishers know you’re available and what you have to offer. For this you will need a brief bio or a resume. A bio (short for biography) consists of a few sentences or paragraphs that describe your background and publishing experience. The back inside cover of most books (both fiction and nonfiction) usually includes a short bio of the author. Read the bios of a few of your favorite authors until you get the hang of how a bio should be written. You probably won’t have as much publishing experience as your favorite author, but you’ll still be able to come up with a sentence or two that describes your work as a writer and/or educator. It might be something as simple as, “Mary Roberts is a former third grade teacher with over 20 years of experience in the classroom. While she was teaching, Ms. Roberts developed a wide variety of activities to use with her students.”A resume is longer than a bio. It should include a list of your publishing credits, any writing related experience, and a list of your teaching experience (if applicable), as well as your education.In addition to a bio or resume, you’ll need to get good at writing cover letters. A cover letter simply introduces you to the publisher and explains that you are either looking for assignments with this publisher or you wish to submit your own ideas for publication. If you hope to submit your own ideas for publication, you’ll need to learn how to write a proposal or prospectus. Many publishers have guidelines for proposals at their website. In fact, some publishers even have a form you can complete online that will let you pitch your idea directly to an editor to see if there’s any interest in your idea before you go to all the work of developing a full proposal.Generally, a proposal should include an outline or a table of contents for the book you are proposing, an introduction or overview, and enough sample pages to give editors a clear idea of the book you are proposing, as well as your writing style. If you’re proposing a book with illustrations, yet you’re not an illustrator, don’t worry about the illustrations. Simple drawings that make your ideas clear will be sufficient. Usually the publisher has artists on staff, or will hire an outside artist, to illustrate your book if it is accepted for publication.STUDY THE MARKETSOnce you’ve developed a bio or resume, it’s time to start studying the markets. Skim through the pages of a current children’s book market guide to find listings for a wide array of educational book publishers that produce materials for children, parents, and educators. Many of these listings include the URL for each publisher’s website. Go to publishers’ websites that you are interested in writing for to see if manuscript submission guidelines, along with information about their current needs, are posted there. Search these websites carefully. Sometimes the manuscript submission guidelines are a bit difficult to find. Look under the “About Us” or “Contact Us” pages if you don’t see a link directly to submission guidelines. Once you get to the guidelines, study them carefully. Also, study the kinds of books and other materials this publisher publishes by looking through their online catalog or list of products.Also send off for publishers’ catalogs, then look through them to see how much space is allocated to each subject. If most of the space in a catalog is allocated to products about science, for example, then you will have a better chance of selling science related products to this publisher than you would materials for other subject areas.CONTACT PUBLISHERSOnce you’ve developed a bio and resume, and you’ve studied several educational publishers, you’ll need to contact the publishers that interest you. If you don’t have a manuscript you wish to submit, but would like to write for a particular educational publisher, send a cover letter asking if they hire writers to develop titles they create in house. Include your bio or resume, along with a few clips of articles you have published (if you have them) or some writing samples.As you gain writing experience and acquire more writing credits, chances are you will also develop more contact with other writers. Learn to network with these people to find out about additional opportunities with educational publishers.In the end, most educational publishers just want good writers and researchers. If that describes you, then educational publishing just might be what you’ve been looking for to get your writing career off the ground.

Waldorf Education

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